Your Louis Vuitton With You Together

As is known to all, the famous brand started in 1854 in French by Louis Vuitton, and the founder is one craftwork, who is working for the noble to make suitcases. Dura ling one hundred and fifty years, the promotion of the building the brand had turned one time by one time, and finally, the brand became the most powerful hand of luxury brand when the company is controlled by Bernard Arnault.

This year, this luxury brand returns to her original nature. The brand did the promotion in the global with the theme of travelling, as the life to the angle of view. As to the Chinese market, he had plan one innovation project surprisingly. The famous city guides, gong li, Joan manual and shu qi co-star for endorsement, lead you with the ear to experience Beijing, Shanghai and Hong Kong. The luxury brand created one MP3 audio for every city, which are called the soundwalk, for as long as an hour. If you are listening to walk while listening to, you will find propbaly that it is very comfortable enjoying.

Only the constantly changing sceneries, deliver a theme, life is a journey. Does the person create the journey, or does the journey create the person? The theme of the voice-over self-evident, wherever you go, the bags will stay with you for life.

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The Luxury brands have always interested in the plane advertisement, which is effective and competitive price. In February, Louis Vuitton opens the first promotion, who uses the television media promotion her brand culture. I see the advertising more than once, the picture taken with beauty picture, graceful music and the unique ideas. With the words of our showroom manager Emily "it is strong". More than enjoy the beautiful, you can discover that Louis Vuitton did not build costly, nor prominent fashion this time. The characters in the AD are all ordinary people, just like you and me--young people, the roadside stop river to draw a heart-to-heart talk, the old man of the lovers, the zheng big eyes curious children.

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What do you associate with the famous brand Louis Vuitton? Needless to say, it must be the "luxury" and "French" two associations. That reaction about LV has already entrenched in the consumers' mind. Unfortunately, the fake always be following the Louis Vuitton in the Chinese market. Additionally, if you will think of "travelling" excepting the luxury, which will be very good news to Louis Vuitton company. The market promotion plan in this year's was very successful around the world.